Golden Crust
A scalable e-commerce concept built on Spree Commerce
Project Overview
Golden Crust is a demo e-commerce platform built to replicate the experience of a modern D2C brand launching its own online store. Developed on Spree Commerce, the project showcases a scalable, customizable storefront with smooth checkout flows, real-time order tracking, and a backend system for inventory, discount, and catalog management.
The objective was to simulate a full-cycle e-commerce system from product listing to fulfillment while emphasizing clean UI, modular development practices, and integration-ready architecture. This concept project reflects real-world scenarios in early-stage retail and demonstrates the technical structure behind a tailored shopping experience.
Challenge
Golden Crust needed a full-stack e-commerce experience that could handle variant-based products, flexible checkout flows, payment integrations, and future-ready backend capabilities all without relying on rigid CMS platforms. The challenge was to build it lean, modular, and fast.
Our Role
Tech Architecture & Setup
Frontend Development
Custom Checkout Flow
Payment & Shipping Integration
Responsive UI Design
CI/CD Setup & Deployment
Approach
Spree Commerce (built on Ruby on Rails) was selected for its open-source modularity. We initiated the build using the spree_starter, customized the frontend UI, and extended backend models to allow full control over product variants, categories, and user journeys. Stripe and Razorpay were integrated for a global-ready checkout flow, and deployment was containerized using Docker and CI/CD pipelines.
Stack Area | Tools Used |
|---|---|
Backend | Ruby on Rails, Spree Commerce |
Frontend | HTML, SCSS, JS |
DB & Storage | PostgreSQL, Redis |
DevOps | Heroku / Render / AWS |
Tools | Git, RuboCop, RSpec, CodeClimate |
Deliverables
Tailored storefront UI with product filters and variants
Checkout system integrated with Stripe and Razorpay
Admin dashboard for catalog, discounts, and orders
Order tracking with real-time shipping API support
CI/CD deployment setup via GitHub Actions
QA & linting pipeline using RSpec, RuboCop, CodeClimate
Outcome
Golden Crust served as a successful testbed for showcasing how e-commerce products can be shipped rapidly without compromising flexibility. The experience also gave us reusable components for future client work in retail and D2C spaces.
